Who’s designing your website? A website has one important function. And that is to place your business in a prominent position on the World Wide Web. It is important to have an online presence. How will people know about your business’s existence if you don’t have a website?
There is more to a website than just an online presence. A website can be leveraged to bring in customers. A website should provide enough information so that an customer is interested enough to contact your for more information or to purchase a product. A website should be able to draw traffic. The larger the number of website visitors the better your search engine ranking. And this in turn helps to draw yet more visitors. However the idea is not just to have a popular site but to attract quality traffic. The quality of the visitors is defined by the product or service being offered by the company and the interest level of the website visitors in the product offered. Hence the intent is to attract website visitors who are potential customers. Quality traffic means higher lead generation and better conversion rates.
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Website designing strategy
Designing a good website includes some key aspects. A foundation of your website defines its future performance.
Design strategy:
The basic design of your website has to incorporate not just the current needs but also cater to the future needs of the website. A site map is the first step. Website Design includes determining the number of pages and the layout of each page. The type of pages depends on the nature of the business. The graphics has to be in alignment with the content and yet tell a story.
SEO:
The hype for SEO has died down. But the need for SEO is as essential as it always was. Search engine optimisation determines your page ranking and website visibility. Paid SEO is a great way to start but organic SEO is also highly recommended. With Organic SEO it could be a while before you see and results. But once you site is optimised and indexed by search engines it will continue to perform.
Qualities Of Good Website Design:
There is no dearth of website designers in India and around the world. So you are probable wondering why you should come to us for your website designing. The bottom line is that we understand the intricacies of developing a good website which will give you results. These are some of our core guidelines which we following for website development.
